OKX, a leading Web3 technology company and the Official Primary Partner of the McLaren Formula 1 Team, has announced an upgraded collaboration for the 2024 F1 season. As part of this expanded partnership, the OKX logo will be prominently displayed on the side pods of McLaren’s race car livery for 20 Grand Prix events, alongside additional branding placements.
Enhanced Branding and Collaborative Design
McLaren unveiled its 2024 car livery on 16 January, featuring side pods inspired by the co-designed "Stealth Mode" livery revealed during the 2023 Singapore Grand Prix. This marks a creative continuation of OKX and McLaren’s joint efforts to blend cutting-edge design with motorsport innovation.
Key Partnership Highlights:
- 20-Race Visibility: OKX branding will appear on McLaren’s side pods for most of the 2024 season.
- Fan Engagement: Building on successful 2023 activations, the partnership will introduce new fan experiences.
- Web3 Meets Motorsport: Bridging blockchain technology with elite racing to engage a global audience.
Leadership Perspectives
Haider Rafique, OKX Chief Marketing Officer:
"We’re excited to support McLaren’s ‘Whatever It Takes’ campaign. The integration of our Singapore livery elements into the 2024 design signals a thrilling season ahead. This partnership exemplifies innovation at the intersection of Web3 and Formula 1."
Zak Brown, McLaren Racing CEO:
"Our collaboration with OKX continues to grow, delivering memorable fan experiences. This expansion ensures OKX remains at the forefront of F1’s tech-driven evolution."
FAQs
1. How many races will feature OKX branding in 2024?
The OKX logo will appear on McLaren’s car for 20 races.
2. What inspired the 2024 livery design?
The side pods draw inspiration from the "Stealth Mode" livery co-created for the 2023 Singapore GP.
3. How does OKX engage with F1 fans?
Through immersive activations, digital collectibles, and Web3 integrations.
4. What other sports does OKX partner with?
👉 Explore OKX’s partnerships with Manchester City FC and more.
5. Is McLaren committed to sustainability?
Yes, McLaren aims for net-zero emissions by 2040 and champions diversity in motorsport.
About OKX
OKX is a top-tier Web3 ecosystem offering:
- A globally trusted crypto exchange (2nd largest by trading volume).
- OKX Wallet, a self-custody solution for DeFi, NFTs, and dApps.
- Partnerships with Manchester City FC, F1 drivers, and The Tribeca Festival.
- Monthly Proof of Reserves for transparency.
About McLaren Racing
Founded in 1963, McLaren has claimed:
- 20 F1 World Championships and 183 Grand Prix wins.
- Victories at Indy 500, Le Mans 24H, and Formula E.
- A sustainability leader targeting net-zero by 2040.
For more details, visit McLaren Racing’s official site.
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Digital assets carry risks; assess your financial capacity before trading.
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