Policy Overview
This policy governs monetized content and paid advertising products on X (formerly Twitter). It outlines the restrictions and permissions for promoting financial products and services globally.
What Does This Policy Cover?
X permits the promotion of financial products and services with specific limitations based on:
- Product/service type
- Targeted countries/regions
Note: Advertisers must obtain prior authorization from X via certification and comply with jurisdiction-specific requirements.
👉 Get certified for financial ads
Eligible Regions for Financial Ads
Asia-Pacific
- Australia
- Hong Kong
- Japan
- Singapore*
- 11 other countries
EMEA
- France
- Germany
- UAE
- UK
- 33 other countries
- *No crypto/DeFi ads in Belgium, Greece, Qatar, Russia, Slovenia, Ukraine
Americas
- Brazil
- Canada
- Mexico
- USA
- 24 other countries
Restricted Financial Products
1. Traditional Financial Services
Prohibited:
- Binary options
- Bail bonds
- Other high-risk instruments
Restricted (Requires Compliance):
- Banking services
- Investment advice
- Insurance products
- Peer-to-peer lending (Indonesia/Mexico only)
- Payday loans (Mexico only)
👉 Learn about compliant financial advertising
2. Cryptocurrency Products
Banned:
- ICOs/IEOs/IDExOs
- Mining services
Allowed:
- Blockchain education
- Smart contract content
Restricted (Requires Certification):
- Crypto exchanges
- Wallets
- DeFi platforms
3. NFTs and Blockchain Gaming
Permitted:
- NFT marketplaces
- Minting tools
Restricted:
- Play-to-earn games (requires certification)
Advertiser Responsibilities
- Maintain all required licenses
- Disclose risks appropriately
- Avoid deceptive practices
- Complete X certification process
FAQ
Q: How long does certification take?
A: Typically 3-5 business days after submitting complete documentation.
Q: Can I advertise crypto in Singapore?
A: Yes, except for cryptocurrency and DeFi products.
Q: Are mortgage ads allowed in Canada?
A: Yes, with proper lender licensing.
Q: What happens if I violate this policy?
A: Ads will be rejected and repeated violations may lead to account suspension.
Compliance Resources
Remember: All financial ads must clearly disclose risks and comply with local regulations. When in doubt, consult X's advertising support team before launching campaigns.