McLaren Racing and OKX, the Primary Partner of the McLaren Formula 1 Team, have revealed an exclusive celebratory livery for the McLaren MCL36 cars at the 2022 Singapore and Japanese Grand Prix races.
The Futuristic Design
The "Future Mode" livery reimagines McLaren’s signature Fluoro Papaya with neon pink accents and cyberpunk-inspired engine graphics. This dynamic design symbolizes the rise of cutting-edge technologies in Asia, drawing inspiration from the futuristic cityscapes of Singapore and Japan—hosting Formula 1 races for the first time since 2019.
Key Features:
- Neon pink highlights integrated into the base Fluoro Papaya.
- Cyberpunk-themed illustrations depicting futuristic energy.
- A visual nod to Web3 innovation and 24/7 crypto markets.
👉 Explore McLaren and OKX’s partnership
Campaign Vision: "Future Mode"
The livery launches the "Future Mode" campaign, highlighting McLaren and OKX’s shared commitment to:
- Innovation: OKX’s evolving crypto platform and McLaren’s relentless pursuit of performance.
- Accessibility: Introducing new fans to F1 through Web3 and digital collectibles.
- Boundary-pushing: Redefining fan engagement via metaverse strategies.
Event Details:
- Singapore Grand Prix: 30 September–2 October 2022 (night race debut).
- Japanese Grand Prix: 7–9 October 2022.
- Both cars and drivers’ race suits will feature the livery.
Exclusive Fan Offerings
- Limited-edition t-shirts available via the McLaren Store.
- F1 22 game integration: Livery unlockable for in-game use from 10 October.
Leadership Quotes
Zak Brown, CEO of McLaren Racing:
"This bold livery celebrates our partnership with OKX as we return to Asia. Together, we’re breaking boundaries and championing innovation on a global stage."
Haider Rafique, CMO of OKX:
"The cyberpunk design reflects Web3’s cultural impact. Racing under Singapore’s lights mirrors the non-stop energy of crypto markets—this is just the beginning."
FAQs
Q: How long will the Future Mode livery be used?
A: Exclusively for the 2022 Singapore and Japanese Grand Prix weekends.
Q: Can fans purchase the livery-themed merchandise?
A: Yes, a limited-run t-shirt will be sold via the McLaren Store.
Q: Will the livery appear in the F1 video game?
A: Yes, it’s unlockable in F1 22 from 10 October.