Swiss-based Tangem, a leading developer of hardware crypto wallets, has announced a major product upgrade and rebranding strategy to strengthen its position in the competitive hardware wallet market. This move comes alongside their groundbreaking VISA certification, enabling users to spend cryptocurrency at over 95 million VISA terminals worldwide.
Tangem's Market Expansion and Rebranding Strategy
Recent data shows Tangem's explosive growth:
- 738% increase in monthly active users since last year's product launch
- Global distribution to 140+ countries through warehouses in Europe, the USA, and Hong Kong
- Plans to compete with established players like Ledger and Trezor
Comprehensive Rebranding Initiatives
Tangem's rebranding includes multiple user-focused improvements:
- Complete app redesign
- New brand style guide and updated logo
- Redesigned card packaging
- Enhanced security features
Key app upgrades include:
- Token sorting and grouping functionality
- Dark mode option
- Balance hiding feature
- Improved transaction history
The company emphasizes security with:
- Firmware audit verification
- Non-updatable firmware for full transparency
- 24/7 multilingual customer support
VISA Payment Integration: A Game-Changer for Crypto Wallets
Tangem's partnership with VISA represents a major advancement in cryptocurrency usability:
How Tangem Pay Works
- Stores wallet keys securely in the payment card
- Generates Visa payment messages at terminals
- Creates blockchain-authenticated OTPs for transactions
Unique advantages:
- First standalone payment solution integrated with a global network
- Combines cold storage security with payment functionality
- Accepted at all 95+ million VISA merchant locations
👉 Discover how Tangem is revolutionizing crypto payments
Frequently Asked Questions
What makes Tangem different from other hardware wallets?
Tangem uniquely combines cold storage security with direct VISA payment functionality, eliminating the need to transfer crypto to make payments.
Is the Tangem wallet secure?
Yes, with non-updatable firmware that's been audited, users can verify the security themselves. The card maintains complete offline storage of private keys.
When will the VISA payment feature be available?
The global rollout begins October 10, with cards shipping to over 140 countries from Tangem's three international warehouses.
Can I use Tangem Pay anywhere?
Yes, the payment solution works at any of the 95 million+ merchant locations that accept VISA payments worldwide.
What cryptocurrencies does Tangem support?
While specific currencies aren't listed here, hardware wallets typically support major cryptocurrencies - check Tangem's official site for the most current list.