January 17, 2024 — OKX, a prominent Web3 technology company and the Official Primary Partner of the McLaren Formula 1 Team, has announced an expansion of its collaboration. As part of this enhanced partnership, the OKX logo will be prominently displayed on the side pods of McLaren’s 2024 F1 car livery for 20 races this season, alongside additional branding placements on the vehicle.
Inspired by Co-Designed "Stealth Mode" Livery
McLaren’s newly unveiled 2024 car design, introduced on January 16, incorporates elements from the OKX-McLaren collaborative "Stealth Mode" livery, which debuted in September 2023 during the Singapore Grand Prix. This refreshed livery reflects a shared vision of innovation and performance.
Executive Insights
Haider Rafique, Chief Marketing Officer at OKX, remarked:
"Aligning with McLaren’s ‘Whatever It Takes’ campaign embodies our mutual drive for excellence. The integration of our Singapore-inspired design into this year’s livery signals a groundbreaking season ahead—both for McLaren and our partnership."
Zak Brown, CEO of McLaren Racing, added:
"Our synergy with OKX continues to flourish. Last season’s fan engagements set a high bar, and this expanded partnership ensures OKX remains at the forefront of Formula 1’s tech-driven evolution."
Bridging Web3 and Motorsport
This partnership underscores the convergence of blockchain technology and elite motorsport, offering fans a closer connection to the intersection of speed, innovation, and cutting-edge digital ecosystems.
👉 Discover how OKX is revolutionizing Web3
FAQ Section
Q: Which races will feature OKX branding on McLaren’s car?
A: The OKX logo will appear on the side pods for 20 of the 2024 season’s races.
Q: What inspired the 2024 McLaren livery?
A: The design draws from the "Stealth Mode" livery co-created by OKX and McLaren for the 2023 Singapore GP.
Q: How does this partnership benefit fans?
A: It merges F1’s thrill with Web3 advancements, offering unique fan experiences and tech integrations.
Keywords
- McLaren F1
- OKX partnership
- 2024 car livery
- Web3 in motorsport
- Stealth Mode design
- Blockchain technology
Note: All hyperlinks except the specified OKX anchor have been removed per guidelines.
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