New York, 10 May – OKX, a leading self-managed Web3 wallet app and presenting partner of Tribeca Festival, unveiled its groundbreaking global brand campaign, "The System Needs a Rewrite." This initiative challenges centralized systems and champions Web3’s decentralized future, empowering users with self-custody technology.
👉 Discover OKX’s Web3 Ecosystem
Campaign Overview
The campaign targets expanding OKX’s Web3 user base and ecosystem, including:
- OKX Wallet: A secure, multi-chain wallet supporting 50+ blockchains.
- Decentralized Exchange (DEX): Aggregates 200+ DEXs with 200,000+ coins.
- NFT Marketplace: Zero-fee, multi-chain access to top marketplaces like OpenSea.
- Web3 Earn: DeFi staking across 80 protocols on nine chains.
Collaborating with BBDO New York, OKX rolls out the campaign via digital, print, and out-of-home channels globally.
Vision Behind the Campaign
Haider Rafique, OKX’s CMO, stated:
"We stand with those who believe in rewriting the system for Web3—a world of self-sovereign finance, interoperability, and intermediary-free trading."
The campaign sets the stage for innovative Web3 products launching in 2025.
Key Features
- MPC Wallet Technology: Eliminates seed phrases with secure, recoverable access.
- Cross-Chain DEX: Swaps assets seamlessly across 10+ blockchains.
- NFT Marketplace: Curates listings from OpenSea, Blur, and more.
👉 Explore OKX’s DeFi Solutions
FAQs
Q: What’s the goal of this campaign?
A: To advocate for Web3 adoption and showcase OKX’s decentralized solutions.
Q: How does MPC technology improve security?
A: It replaces vulnerable seed phrases with user-controlled recovery.
Q: Is OKX Wallet beginner-friendly?
A: Yes, it caters to both novices and experts with intuitive tools.
Conclusion
"The System Needs a Rewrite" reflects OKX’s commitment to a decentralized future, offering robust tools for asset control and trading. Stay tuned for pioneering Web3 releases!
### Keywords:
Web3, decentralized finance, OKX Wallet, NFT marketplace, MPC technology, DEX, self-custody, blockchain