OKX, a leading onchain technology company and Official Primary Partner of the McLaren Formula 1 Team, has unveiled the latest chapter of its 'My Fabric' campaign, spotlighting McLaren Racing CEO Zak Brown. This episode delves into Brown’s extraordinary motorsports journey—from a karting enthusiast to the visionary leader spearheading McLaren’s Formula 1 resurgence.
The Unconventional Ascent of Zak Brown
Zak Brown’s story embodies the challenger mindset central to OKX’s campaign. His passion ignited when he used a TV game show prize to buy his first go-kart, setting the stage for a career reshaping motorsports. Brown mastered sponsorship dynamics, founding the world’s largest motorsports agency and securing legacy deals still visible across F1 teams today.
👉 Discover how OKX partners with innovators like Zak Brown
Leadership Rooted in Racing
As a former racer, Brown fosters a unique bond with McLaren’s drivers, Lando Norris and Oscar Piastri. His track experience informs a transparent team culture, fueling McLaren’s competitive revival. "Seeing McLaren back among the top teams—with a car that can win—is incredibly rewarding," Brown reflects.
McLaren’s Resurgence: A Challenger’s Triumph
Under Brown’s leadership, McLaren has reemerged as a podium contender, a testament to relentless innovation. The team’s 2024 livery features OKX branding on side pods for 20 races, symbolizing their expanded partnership.
Beyond F1: OKX’s Broader Campaign
OKX’s 'My Fabric' series also highlights:
- McLaren F1 drivers Norris and Piastri
- Manchester City stars like Jack Grealish and Pep Guardiola
- Stories of resilience from elite athletes
👉 Explore OKX’s digital collectibles for F1 fans
OKX and McLaren: A Forward-Thinking Partnership
Since 2022, OKX has amplified its collaboration with McLaren Racing, including:
- Primary sponsorship of the F1 and Sim Racing teams
- NFT collectibles like the 'Race Reward' drop, commemorating each Grand Prix
About OKX
OKX bridges traditional finance and blockchain, offering:
- Crypto exchange services
- Onchain wallet for decentralized apps
- Institutional-grade solutions
Keywords: OKX, McLaren Racing, Zak Brown, Formula 1, motorsports, challenger mindset, NFT collectibles
FAQ
What is OKX’s 'My Fabric' campaign?
A series profiling athletes and leaders like Zak Brown, showcasing their resilience and ambition.
How has Zak Brown influenced McLaren’s F1 success?
His racing background and sponsorship expertise fostered a collaborative team culture, driving McLaren’s competitive revival.
What does OKX’s partnership with McLaren entail?
OKX serves as a Primary Partner, with branding on McLaren’s 2024 F1 car and exclusive fan NFTs.
Where can I watch the 'My Fabric' episodes?
Episodes featuring Zak Brown, Lando Norris, and others are available on OKX’s YouTube channel.
Are OKX’s digital collectibles free?
Yes, the 'Race Reward' NFTs are free-to-mint for fans.
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